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Cool. Just as I thought. It seemed wrong that such an easily measurable thing would never have been tested and a whole industry (arguable the biggest industry in the western world at the moment) had never measured it (or they had and found no effect).

What I like about the HN discourse is that if someone slings out a statement which is demonstrably false, someone that knows better might respond with a correction. That is why I left this comment, as I all my knowledge with the targeted ad business was anecdotal, and I desperately needed a correction.



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