I'm not sure "Cigarettes will kill you" was ever meant to stop smokers from smoking. It was part of a generations long campaign to change the entire perception and culture behind smoking. And it seems to be working very well.
I think there are parallels here. I see a focus on getting _current_ users to stop tolerating naked privacy. I think that ship has sailed. But in time the entire culture can shift where future generations do not accept naked privacy.
I think people forget how ubiquitous smoking was. I remember back in the 80s, you basically couldn't go anywhere without ending up stinking like an ashtray. And it was even worse decades earlier before I was born. Everyone bellyached as anti-smoking laws kicked in, but slowly, attitudes changed, and now, it's not such a big deal. I bet if you got rid of anti-smoking laws, you wouldn't even see a huge uptake in public smoking or smoking in workplaces these days, because people's minds have been changed and there are a lot fewer smokers.
It's probably hard to fathom now but while working at Chevron in 1990 / 1991 the two smokers in my group got their own office so no one else had to share with them while they smoked at their respective desks. Thankfully they kept the door closed, but any time you had to go in there everything - the walls, the ceiling, their keyboards and monitors, their books - everything had an odiferous brown patina. It was like walking into a bar. The fact that last comparison no longer really works tells me how much the world has changed for the better.
I had to do some work at a customer datacenter, which was a converted print/mainframe room in a 70s high-rise with lots of windows.
The customer had built a wall blocking all of the windows in the late 80s (this was circa 2000), we had to go in the the area inbetween.... 10-15 years of no interior cleaning and high temps resulted in these weird formations of tar drips. It almost looked like a cave formation. Absolutely vile.
The story from the site staff was that the print and mainframe operators back in the day would essentially sit and continuously smoke, all day, all night. IIRC, we found a half dozen defunct cigarette machines.
Hahahhaah. That's cool and disgusting at the same time. A former coworker shared with me he was tasked to investigate why the mainframe was throwing errors only at night. He discovered a couple of operators were rolling a couple and then disconnecting the air ducting to the mainframe to use as a covert way to vent their own exhaust.
Totally, but look at how smart (and evil) the tobacco companies were. They pivoted between strategies in smart ways.
Once reality started setting in and denial didn't cut it, they acted to protect the shareholders. Phillip Morris bought things like Kraft that they could spin-out later. They settled claims and paid states billions of dollars for healthcare costs a few years before healthcare started going up 30% a year... which capped their liability AND made it politically impossible to put them out of business.
Google seems to at least attempt to do something similar by entering and investing billions into businesses like Cloud, cars, etc. I don't see that with Facebook... Facebook digs in and spouts some nonsense about connecting people, like the capitalist version of Soviet PR people.
Well, I'm by no means defending Facebook's business, but they did open-source a couple little projects called React, GraphQL, and PyTorch (and a bunch of other lesser-known stuff), so technically it's not _all_ bad. :P
The point isn't doing good, the point is having multiple viable lines of business. No one does that better than Microsoft - they have, what, a dozen billion dollar products now? Google is trying but has this far been less successful, and Facebook isn't even really trying at all. The closest they have is Oculus, but hardware isn't going to cut it.
I think there are parallels here. I see a focus on getting _current_ users to stop tolerating naked privacy. I think that ship has sailed. But in time the entire culture can shift where future generations do not accept naked privacy.