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I know a few long time luxury car owners and enthusiasts. They also invest in TSLA. I’ve asked them: if you invest in TSLA and you spend millions on your car collection how come you don’t own any Tesla cars? The answer is they are not perceived as luxury. They don’t have the exclusivity of a real luxury car. So therefore I don’t think we can say that electric car is luxury. It is just electric. Will there be luxury electric cars? Someday but not now. And im not sure with Lucid either



It depends on your definition of “luxury”. I’d consider Tesla “luxury” like BMW is “luxury”, but a bit less refined and heavier on the technology.

If you’re spending millions on cars you’re probably into “exotics” / “supercars” like higher-end Porches, Ferraris, and up.


Taycan is considered luxury by most owners. I consider it as a dumb luxury electric car, similar to a Rolex watch that I bought but never use (compared to an Apple Watch that people use even though it’s not a luxury).




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