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Editorial board's audience is "my tribe", and I don't believe that "my tribe" ever really has much of a factual requirement. I know I unconsciously support the positions of my tribe more those of not my tribe.

I suspect that the target audience of WSJ is inclined to like WSJ no matter what the editorial board pursues as long as they stay within their tribal lane.




That's true to some extent, but when it hits people in their wallets, it starts to break down somewhat. Taking the wrong side of this bet could lose businesses really large amounts of money.




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