"The software is built "from scratch" like the cookies and is part of Crave's success story. No other food company has the software Crave has for managing deliveries."
You should definitely do a write-up on Not Invented Here syndrom. And we sometimes "reinventing" the wheel, in moderation and for core components, really is the best solution.
Most of the time it's a matter of distilling to simplicity. No so much building a better mousetrap, as much as needing only a mousetrap instead of an Animal Processor 5000.
"The software is built "from scratch" like the cookies and is part of Crave's success story. No other food company has the software Crave has for managing deliveries."
You should definitely do a write-up on Not Invented Here syndrom. And we sometimes "reinventing" the wheel, in moderation and for core components, really is the best solution.