Maybe they have some external reason to care about it this time, like the impact...

		ZachPruckowski on May 31, 2011 \| parent \| context \| favorite \| on: Apple to unveil iCloud Monday, June 6 Maybe they have some external reason to care about it this time, like the impact on stock prices or something? Analysts making stuff up and then being disappointed has caused stock volatility in the past, and Apple may want to avoid that this time.