Two magic words: "expectation management". They need to get the messaging and br... | Hacker News

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evangineer on May 30, 2011 | parent | context | favorite | on: ARM hopes to take 50 percent of the mobile PC mark...

Two magic words: "expectation management". They need to get the messaging and branding right clearly differentiating between x86-only software & ARM-compatible software or they'll face a nasty backlash.

wmf on May 30, 2011 [–]

Short of not calling Windows/ARM Windows at all, is there any way to do this?

evangineer on May 31, 2011 | [–]

Moving to an App Store model like the Mac App Store might help. It would help to make it clearer what apps are available for what version of Windows.

Very distinct logos would help too.

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