They're essentially asking their users to bail them out by trying to garner sympathy towards the nebulous 'small businesses' who probably wouldn't notice any difference anyway. Unless FB threw a bunch of them under the bus first and then tried to blame Apple for it.
FB aren't entitled to a user's entire internet presence (digital and physical) just because the user doesn't pay for the account.
FB aren't entitled to a user's entire internet presence (digital and physical) just because the user doesn't pay for the account.