if FB stops using IDFA completely and just create the profile out of the logged in user ID, wouldn't that be enough? At the end of the day, mobile Facebook app gets most of its data from FB servers? So, If someone has liked /YellowBirds page and spent 2 hours on /BirdsBirdsBirds page, you kinda get they are into the birds? Wouldn't that already provide looots of information?
If they don't use IDFA, I guess they would loose capability of linking the events from different apps. I don't know targeted advertising world that much, but is that a big deal? I think even without cross app tracking, FB has capability to provide quite detailed targeting. I'm not sure why they reacted this aggressive, feels to me like there is egos involved, possibly Zuck struggling to accept Tim can force him to do something.
Other thing I wonder is how this notification going to look like in the apps using FB SDKs.
If they don't use IDFA, I guess they would loose capability of linking the events from different apps. I don't know targeted advertising world that much, but is that a big deal? I think even without cross app tracking, FB has capability to provide quite detailed targeting. I'm not sure why they reacted this aggressive, feels to me like there is egos involved, possibly Zuck struggling to accept Tim can force him to do something.
Other thing I wonder is how this notification going to look like in the apps using FB SDKs.