I feel the exact same way about sampling 'alien' ad culture. It's fun to switch on the local TV station in a new city and see what ads are being shown to people there. It's like a form of social calibration that shows what 'is available.' Same thing with reading the ads in the back of Popular Science or The Economist. I don't get that online unless I VPN+incognito, and I absolutely cannot get it on my phone, which is locked down much tighter.