It's a decent TechCrunch headline. The idea isn't to be realistic or accurate. It's to portray a startup. And if you take a review site and mix it with Twitter, this is what you would get.
The idea is to give a feel for what you feel about it and why. 160 characters is easily enough to do that. And you can convey a lot of emotion in the meantime:
Damn.
Blippr is executed much better, though. Interesting to see where I was last year.