Also the 'reject all' button is often drawn in a greyed out style to make people assume you can't interact with it. The 'accept the status quo' button is always brightly coloured and may as well have blinking arrows pointing at it...
It's honestly absurd the amount of different dark patterns they're using to try to trick users.
I’ve already seen websites which I (cynically) assume exploit this new-found aversion I and many others have to green buttons in cookie pop-ups by using differing colour schemes, e.g. https://hltv.org, whose “Allow all cookies” button is actually blue, whilst “Allow selection” is green.
“TrustArc” is a funny name considering it and its pals have obliterated any trust I had in this stuff.
It's honestly absurd the amount of different dark patterns they're using to try to trick users.