I hate these ads as much as anyone else, but realistically these are one of the main competitors we're relying on to keep the web open and away from Google and Facebook right?
While competition is good, do we really want this kind of competition?
Google ads became popular precisely because they were light and non invasive. These quite aggressively take a chunk of the screen real estate, and sometimes are very disruptive, e.g. when they put them between articles and comments.