> The company said Monday that tests of FLoC to reach audiences show that advertisers can expect to see at least 95% of the conversions per dollar spent on ads when compared to cookie-based advertising. FLoC uses machine learning algorithms to analyze user data and then create a group of thousands of people based off of the sites that an individual visits. The data gathered locally from the browser is never shared. Instead, the data from the much wider cohort of thousands of people is shared, and that is then used to target ads.
If I was an advertiser I would have serious doubts about this, especially after the fact that ad spend on popular platforms have had no impact on many firm's bottom line.
I guess this is a response to all the pushbacks and dwindling PPC revenues from an increasingly wary advertisers who have quite possibly been duped into transferring their cash to Google & others over the decade.
If I was an advertiser I would have serious doubts about this, especially after the fact that ad spend on popular platforms have had no impact on many firm's bottom line.
I guess this is a response to all the pushbacks and dwindling PPC revenues from an increasingly wary advertisers who have quite possibly been duped into transferring their cash to Google & others over the decade.