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I've worked in environments using the exact approach you described, and it definitely seems like the prevalent workflow using these CMSs.

Still doesn't help that most WP sites I've ever seen inevitably were those huge card castles just waiting to crumble at the next plugin update. Cause of course, the remarketing plugin the client needs/wants installed just introduced some weird edge-case bug when used in combination with the latest version of the forms plugin you use. Or they ask (demand) administrative privileges "cause they're paying" and proceed to start messing with the configuration themselves and destroy everything. All the local development copies in the world won't make it less temperamental and brittle.

Its success - IMHO - doesn't have much to do with its technological merits but familiarity. Most "content" people know how to use WP, so companies like to have WP for their content management.

Or maybe I'm just bitter of my time working in the kind of environments that tend to focus on WP. Although last news I got were they were starting to use it more as headless CMSes.



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