$120 for well styled glasses was a no-brainer for me (even just to try out).
What they got right were: 1) Making a really well-designed website (aesthetics are obviously key in fashion) 2) Getting well-styled frames in their inventory 3) An amazing price point that is consistent across the board.
As a designer, I have a lot of designer friends, especially in NY. They aren't really into knowing about startups at all. But they all know Warby Parker (through GQ, word-of-mouth) and don't approach it as a startup but a hip 'small business.' Kudos to them.
$120 for well styled glasses was a no-brainer for me (even just to try out).
What they got right were: 1) Making a really well-designed website (aesthetics are obviously key in fashion) 2) Getting well-styled frames in their inventory 3) An amazing price point that is consistent across the board.
As a designer, I have a lot of designer friends, especially in NY. They aren't really into knowing about startups at all. But they all know Warby Parker (through GQ, word-of-mouth) and don't approach it as a startup but a hip 'small business.' Kudos to them.