The front page is consumer facing. We have plans for another page that will show more directly the other ways to use Tipjoy.
I think reputation will be largely built by distribution, and the mascot will not significantly affect distribution. Also, the star on the turtle's back is our favicon and used in places like friendfeed.
well I didn't like the name either, but I thought maybe it made sense for the tipping aspect. Seems like you're building a great product, and branding/positioning/messaging is obviously very important for what you two are doing.
I think reputation will be largely built by distribution, and the mascot will not significantly affect distribution. Also, the star on the turtle's back is our favicon and used in places like friendfeed.