Interesting post for me in general (didn't know that Sweden did that "enrichment" + destroys at the same time my idea of "milk" just being "milk").
In general I would think that if there are countries that are not poor in relation to vitamin D, then it would be Sweden & Norway, as I understand that fish does contain a lot of vitamin D (random hit here: https://www.healthline.com/nutrition/9-foods-high-in-vitamin... ) (at the same time I'm subjectively assuming that people in Sweden & Norway & other nordic countries eat a lot more fish that others) => I'm therefore conflicted: if that's correct, assuming as well that the population eats fish (relatively often), then why enrich milk with extra vitamin D?
Just Sweden does not eat an unreasonable amount of fish (see https://ourworldindata.org/grapher/fish-and-seafood-consumpt...). According to press release by Arla (the largest Swedish milk products company by far) some years ago (see https://www.arla.se/om-arla/nyheter-press/2015/pressrelease/..., in Swedish), there was a national study done by the government organization that controls foodstuffs which identified a large risk for vitamin D deficiency in general population, perhaps despite fish eating and law was passed making enrichment mandatory. So they are enriching.
Edit: removed sidenote about cooperation between government and private companies, since it seems that there is an actual law governing this stuff. Almost all milk, milk-like and fatty products (such as margarine), except cheese, must be enriched (see https://kontrollwiki.livsmedelsverket.se/artikel/448/livsmed..., in Swedish).
Edit++: Apparently data from the national study about food habits is available via an API which I think is super cute, see https://www.livsmedelsverket.se/om-oss/psidata/apimatvanor (also in Swedish, but hey, Google Translate is your friend)
In general I would think that if there are countries that are not poor in relation to vitamin D, then it would be Sweden & Norway, as I understand that fish does contain a lot of vitamin D (random hit here: https://www.healthline.com/nutrition/9-foods-high-in-vitamin... ) (at the same time I'm subjectively assuming that people in Sweden & Norway & other nordic countries eat a lot more fish that others) => I'm therefore conflicted: if that's correct, assuming as well that the population eats fish (relatively often), then why enrich milk with extra vitamin D?