It would be so cool if they did not just shipping to art galleries, but also mass produced it so you could get your own fedex shipping box art at home.
That is a great idea. It has some appeal. Prepare it from some thin sheet of glass but on something which will hold it together, maybe add some fluids separated in a ways that are easy to destroy with acceleration. You receive something that nobody else saw before and completely unique. With interesting enough design people would be posting pictures of these so you have marketing covered.
And then there are returned products: "My item was not damaged at all"
Exactly, present randomness to people and they will find some patterns. Even if 1 in 100 is interesting, those are the one that end up on social media doing the marketing. Kind of evil that way. But I think some people want what others don't have.