I really don't understand people who come with such propositions. When life is so short, yet the possibilities of freedom limitless, why would you choose to be anything else other than free?
Don't forget fear. A small number of people are driven by greed - just about everyone else falls in line out of fear.
Fear of change, fear of the unknown, fear of other races, fear of the stranger at the playground, fear of the poor, fear of being poor, fear of losing their job, fear of a bad school district, fear of the police, fear of judgment by their peers, fear of standing out, fear of individualism, fear of crime both real and imagined... These are the defining attributes of modern life for many.
They are free, they just dont want you to have that freedom, and also some people enjoy having power over others. They think that power gives them more freedom.