I agree with your general stance, but I do wonder if this strategy hasn't morphed into an ideology in itself or at least what we'd recognize as principles (which can indeed cost people by their definition, but not necesarily so) At least that is what I see with much of the content shared here. The world view that percolates across all those articles is one that praises hustle culture, a mechanistic optimization of life, rationality fetishism, "hacking" social relationships, founder/mogul worship and many other ideas that support entrepreneurial success as the fundamental arbiter of value and moral worth. I even saw a few people sincerely believing thar systemic poverty could be alleviated with some bootsrapped startup concept. Essentially a mix of sociopathy and technocracy that can also paradoxically function as a guiding light for non-sociopathic people.
