People decide to buy things based on the value it has to them. The value it has to the producer is irrelevant. The right price is the one that will bring in the highest total revenue. If it's priced too high or too low then the producer is being deprived of his hard earned cash.
Failure to grasp this simple concept is costing some industries a lot of money right now.
Failure to grasp this simple concept is costing some industries a lot of money right now.