I'm sure Apple thinks it's positive because otherwise they'd just follow Amazon/Google. So it's hardly "spin", quite clearly Apple feels that what they're getting is going to be well worth the costs. They have a decent track record too.
It's certainly positive for Apple's customers that they don't have to spend hours and hours and tons of bandwidth uploading their music.
It's certainly positive for Apple and their customers if the fees are lower then they would have otherwise been or if Apple was able to get other concessions from the labels.
It's certainly positive for Apple's customers that they don't have to spend hours and hours and tons of bandwidth uploading their music.
It's certainly positive for Apple and their customers if the fees are lower then they would have otherwise been or if Apple was able to get other concessions from the labels.