Believe it or not, people used to physically borrow movies from shops and return them 2 days later!!! That doesn't mean that I can still walk to my newsagents and borrow a copy of Pulp Fiction on VHS.
Things change, and Facebook and Google are now the big players in online advertising, accounting for a large majority of the ad market. Other platforms exist, of course, but by cutting out Google Ads and Facebook you're going to be targetting a very different user base and are cutting out a significant share of the market.
Things change, and Facebook and Google are now the big players in online advertising, accounting for a large majority of the ad market. Other platforms exist, of course, but by cutting out Google Ads and Facebook you're going to be targetting a very different user base and are cutting out a significant share of the market.