On: Uber discovered they’d been defrauded out of 2/3 of their ad spend

[greenyoda]

Related article posted earlier today: https://news.ycombinator.com/item?id=25620707

It mentions that other big companies, such as P&G and Chase, also noticed that cutting ad spending had no result on their business outcomes.

[cbsmith → greenyoda]

Yup, the problem is advertisers want big numbers more than they want ad performance.