Dude, 30 cents is a huge, HUGE deal. Dealbreaker even. And you don't have to be indigent to realize that. On wall street, IBs routinely send out managers who make seven figures to the exchanges to negotiate a 0.0001$ per share instead of 0.0002$. Entire trading platforms are swapped because some bean counter in the settlements desk thinks you can squeeze an extra penny out of the other platform. When your trading volume averages 100m$ per DAY, these point one-thousandth of a cent add up very quickly.