It's not Apple that's hysterically puritanical, it's the market they operate in.
They don't give two f__ks about being politically correct, they're a corporation, their main concern is profit, and if you're not being hysterically PC in 2021, you're gonna loose money because of the radical minority that's ruining it for everyone.
I feel that Apple goes above and beyond. Like banning the confederate flag from all apps, I don't think people would have boycotted Apple if they hadn't done that. And Tim Cook's personal morals are very well aligned with PC, so I don't think it's just posturing.
