I suspect these target a market intensely focussed on nutritional value, as well as price. Good food commands a premium. Yes, naked competition would force costs down and if nutritional value was costly that would drop, but this technology is early phase, may well still be more expensive than bulk commercial agriculture and succeed because of the variance of price and value and the huge amount of price elasticity inherent in food choices.
I think you're arguing too strongly from reductionist economic theories. I already am willing to pay significantly higher prices for brie over US cheese blocks, and I pay over the odds for tomatoes I like.
In Food economics, competition is not solely driven by price basically.
That may be true for people who are well off, but there is a large segment of the population who are food insecure and many others that do not have that level of disposable income. Then you have the segments of the population that don't see any benefit to more nutritious foods and thing they are all the same.
For example, why is organic farming not the predominant method?
I think you're arguing too strongly from reductionist economic theories. I already am willing to pay significantly higher prices for brie over US cheese blocks, and I pay over the odds for tomatoes I like.
In Food economics, competition is not solely driven by price basically.