On: BMW to shame out-of-warranty UK drivers with smart billboards

[chrisseaton]

> A ceiling on the price?

So just factor that into your equation. Some people would prefer a ceiling, some flexibility. The point is it isn't obviously and inherently a 'scam.' It's just a different way to price and pay for things.

[justinclift → chrisseaton]

> The point is it isn't obviously and inherently a 'scam.'

For myself, and it seems like pretty much everyone except for yourself, it definitely is. ;)

But, point taken. Only ~95% of people seem to consider it a scam, and an obvious one. ;)