I would argue that the station wagon is a great idea. A car like that allows enthusiasts to buy something that isn't completely impractical for most non-enthusiast things.
keep in mind this is a vehicle that starts at $110k. you could buy a nice sports car and a practical family vehicle for that money. I do know a guy that has one and uses it as a daily. he loves it, but he also owns a cayman and a forester, so it's not exactly the "one car that does it all".