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AMP with a few tweaks as "here's a Google recommended ready-to-roll framework for doing fast mobile sites" is mostly fine, and as easy to implement technically. But probably hard to get companies to use if not "strongly motivated".



It's pretty easy to get companies to use if you make a special carousel at the top of the search results page which is reserved for it.


Which exactly is where it stops being "just a web framework", which was the point.




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