> While AMP itself isn't a ranking factor, speed is a ranking factor for Google Search.
Isn't that hyper-misleading? Click-through is a ranking factor, and especially click-through without return and click-through to something else on same results page, and being on the mobile carousel increases click-through. Or do they exclude those clicks from ranking?
Isn't that hyper-misleading? Click-through is a ranking factor, and especially click-through without return and click-through to something else on same results page, and being on the mobile carousel increases click-through. Or do they exclude those clicks from ranking?