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Consider that on ~40 billion revenue, Costco makes ~1 billion profit. Compare that to Apple making ~60 billion income and ~11 billion profit. Apple brings in only 1.5X more money than costco but makes 11X more profit. Sure Costco makes a lot of money, but Apple makes way more money by employing these sorts of practices. There’s rich, and then there’s apple rich.


Costco, to be fair, is a reseller. Totally different business model. They are, after all, selling Apple devices.


Haha when you put it like that, it helps Apple's case. They're only making less than 10x more than Costco for all the serious technical innovation vs large-scale reselling.


Apple doesn’t have to deal with perishables.


very different business models and markets.. apple could be gigantic without this kind of manufacturing model, though. it's probably the rat race of management looking for carreer progression based on metrics and/or bonus. disgusting




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