And you can't expect serious scholars to take books lacking through analysis, data, and logical arguments at face value. It is entirely reasonable for individuals to question such writing.
I wasn't really suggesting that you take his or anyone else's writing at face value. Simply that I think a lot of what he writes is interesting and makes you consider thinking in different ways. It's rare that any piece of writing, even one published in a scientific journal, will be 100% convincing. You're almost always going to need to do more research and make a decision for yourself.