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Facebook sells us adspace. If we as a community are against personalized ads it gives two things:

1. Cheaper facebook ads as people pull out from advertising on Facebook since they see less effective targetting

2. An opportunity to do better optimization on our end, which currently Facebook offers to everyone including our competitors.

From a cynical point of view, the average HN-user at a VC-run startup could benefit from this.

The hurt given to regular small businesses is irrelevant because we aren't Mom & Pop firms. It isn't in the nature of business people to care about all businesses anywhere. Rather you care about your business, and aim to bury your competition.

Additionally the people who run ad-supported sites outside of Facebook will welcome this change, since it reduces the effectiveness of Facebook's competition.




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