There might be more to selling ads than initially meets the eye - the ability to connect specialized products and services with interested audience can help drive all sorts of innovation quite unrelated to social media. Many of these projects may never take off without advances in targeted advertising.
Indeed better segmentation and the abiolity to get real time feedback could bring about some rather fundamental changes to the very nature of the consumer economy and the way demand is estimated and prices are set on a very broad range of products - full consequences are not easy to appreciate.
Indeed better segmentation and the abiolity to get real time feedback could bring about some rather fundamental changes to the very nature of the consumer economy and the way demand is estimated and prices are set on a very broad range of products - full consequences are not easy to appreciate.