You‘re right, i didn‘t see it like this. The current state of the web (past years) feels really like in the old times: many nagging „popups“ and despite using blocking solutions you cant get rid of all of them. Wikipedia is a good example: Their yearly call to you to spend for money is using about 1/3 of your vertical screen and you cant remove it. Sadly it seems to be very effective.
The user seems to be posting about UX and navigability rather than ad tracking. Wikipedia's banner ads that take up an entire browser window before you can scroll down to the content is definitely a good example of that.