I think where this argument breaks down is that VC's don't invest in elevator pitches. Elevator pitches give you a foot in the door. At some point you're going to have to have something more substantial.
I think where the elevator pitch is most useful an exercise in distilling the "one thing" your company doesn - and in the beginning it should be as much as possible a single thing. For Facebook it could have been "We make it easier for people to connect over the web". You take that and then move into more details. Use the Pitch to start a conversation at a networking event and then go from there.
I think where the elevator pitch is most useful an exercise in distilling the "one thing" your company doesn - and in the beginning it should be as much as possible a single thing. For Facebook it could have been "We make it easier for people to connect over the web". You take that and then move into more details. Use the Pitch to start a conversation at a networking event and then go from there.