VCs don't give a crap. They should not. Neither should your banker, mother, potential business partner/co-founder, etc...
The onus is on you, the founder(s), to be articulate enough to make it fit.
The focus is on saying things the way the audience understands. That takes two things:
1) Understand your audience (three books could be written on this alone); and
2) Be articulate enough to express your idea in a way your audience will be receptive to it. This is heavily dependent on #1 above.
If the guy you're talking to says "tell me in 30 seconds what you are doing," then you better explain it well, and do so in 30 seconds. You could explain the most complex idea succinctly if you wanted to, and were articulate enough.
It's the same as writing: The introduction to your business plan, for example, is an elevator pitch. The first paragraph of a cover letter is also an elevator pitch. People will decide whether you are onto something or whether you are full of it.
This Hank Williams guy (the author of the post) might simply not be the articulate type. He says the idea "is bull." Does this satisfy the need? No, it merely invalidates it. Whatever he says, people will still expect an elevator pitch. People will still listen to your idea with a short attention span, simply because there is so much bullshit and trash out there.
Make your pitch longer and plant the seeds to your own demise, people.
So yes, my response to this "I feel like ignoring the audience" post is:
VCs don't give a crap. They should not. Neither should your banker, mother, potential business partner/co-founder, etc...
The onus is on you, the founder(s), to be articulate enough to make it fit.
The focus is on saying things the way the audience understands. That takes two things:
1) Understand your audience (three books could be written on this alone); and
2) Be articulate enough to express your idea in a way your audience will be receptive to it. This is heavily dependent on #1 above.
If the guy you're talking to says "tell me in 30 seconds what you are doing," then you better explain it well, and do so in 30 seconds. You could explain the most complex idea succinctly if you wanted to, and were articulate enough.
It's the same as writing: The introduction to your business plan, for example, is an elevator pitch. The first paragraph of a cover letter is also an elevator pitch. People will decide whether you are onto something or whether you are full of it.
This Hank Williams guy (the author of the post) might simply not be the articulate type. He says the idea "is bull." Does this satisfy the need? No, it merely invalidates it. Whatever he says, people will still expect an elevator pitch. People will still listen to your idea with a short attention span, simply because there is so much bullshit and trash out there.
Make your pitch longer and plant the seeds to your own demise, people.
So yes, my response to this "I feel like ignoring the audience" post is:
Memo to self: MAKE IT FIT.