I imagine the concern on Canonical's part is that they will field a significant part of the support flood from new users. Of course, the OEM/ ODM will probably get the bulk of support traffic (with some falling on the retailer), the "pilot" from the netbook/ubuntu probably gave them insight. If they structure the deal correctly, and have an auditable way for the ODM and Canonical to determine the support costs/ unit sold that could be a way to get the deal done. Tell those business coworkers of yours to keep iterating on the deal they are presenting Canonical. I can't believe there's not an equitable way to get that deal done.