Google seems to fail to realize that cloud b2b starts with b2developer. A one single developer. Create an environment that developers love, and these developers will find ways to make b2b happen. Sell bottom up.
(and in case anyone from gcp is reading, not only the interface is atrociously slow - which makes me doubt the quality of engineering on the infrastructure side of things that I am supposed to be paying for - but the quota system is beyond terrible as well. Just the other day I wanted to experiment with youtube api to see what it can do, and it made me fill a quota increase form with at least two dozen questions almost asking what is my business plan with this - do you want users to use the api or not?)
Even solo developers don't really choose a cloud platform based on the zippiness of the web UI. I've used Azure and briefly dabbled in AWS's web UIs, they're not better and are worse in some cases. Critical administration tasks are going to be wrapped and reused in CLI, the web UI is usually for ad-hoc stuff.
This is a pretty core staple of the b2b market: customers, even small ones, respond mostly to price & features that save a significant amount of time & money; Sorry but a sluggish web UI while annoying won't move the needle much on the bottom line.
Not sure which awesome company you work at, but in most organizations infra is a cost center, and thus the decisions related to it are mostly done by managers, not developers. And this is why AWS sells and not Heroku.
(and in case anyone from gcp is reading, not only the interface is atrociously slow - which makes me doubt the quality of engineering on the infrastructure side of things that I am supposed to be paying for - but the quota system is beyond terrible as well. Just the other day I wanted to experiment with youtube api to see what it can do, and it made me fill a quota increase form with at least two dozen questions almost asking what is my business plan with this - do you want users to use the api or not?)