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I don’t know if I agree with you, but I think an example of what you’re describing is the TurboTax web UI. You’re shown multiple “loading screens” where things like “We’re looking everything over!” are said to the user. The user is given the impression that some kind of heavy lifting is happening, when that probably isn’t the case. For Intuit, it’s a marketing thing.

I don’t think that is GCP’s problem, though.




TurboTax is a marvel of user experience. Taxes are dreaded, and their app literally psychologically calms you down, deliberately tries to ease you.

Those are people that get what problem they are solving.


Turbotax created the problem they are solving. Filing taxes in other countries is much less stressful and a lot simpler.




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