If Apple had a clear path to make even more money by expanding and employing more people, I think they would. As it stands, they’ve got expansion opportunities fairly risk-free by having millions of devs 30% working for them, so that might be their focus.
I’m not saying companies will invest right up to break even, but that they will attempt to avoid going beyond that point.
I’m not saying companies will invest right up to break even, but that they will attempt to avoid going beyond that point.