The apple in apple computers is explainable. If your logo fit your name or a concept, then it would work, but as of now its just not connecting. otherwise, without signing up, I'd like to see the app in action with a tour vid or screen grabs.
The cowboy is only the logo for our beta campaign: by sending out Wanted signs to your friends you may invite them in a funny way,and if he or she is signing up both of you get free minutes for calling.