> I just become worried when they use their monopoly to extract as much value as possible, far beyond what they need to sustain their profits
But I'm not sure that's clear. There's been a distinct increase in the number of in-video ads (Raycon, Skillshare, ExpressVPN, Squarespace, Curiosity Stream, and so on), which probably corresponds to a distinct decrease in Youtube enabled ads. So with that logic, Youtube is probably making less money from top creators, who have been skipping the middleman entirely. This seems more like a step to retaining existing profits instead of increasing them.
But I'm not sure that's clear. There's been a distinct increase in the number of in-video ads (Raycon, Skillshare, ExpressVPN, Squarespace, Curiosity Stream, and so on), which probably corresponds to a distinct decrease in Youtube enabled ads. So with that logic, Youtube is probably making less money from top creators, who have been skipping the middleman entirely. This seems more like a step to retaining existing profits instead of increasing them.