Well yes but it would be bad publicity for the manufacturer. They would be perceived as the scalper then. Whereas it's good publicity for them that the second-hand market is pricing their products over the retail. People want them so much.
Also the way products are compared in the press say AMD vs. NVidia is equally priced items are compared to each other, and you want to win such comparisons.
Also the way products are compared in the press say AMD vs. NVidia is equally priced items are compared to each other, and you want to win such comparisons.