These solutions always look slick, but in my experience, they work seamlessly only either in very modern apartments or apartments that have been re-built around such features in mind. I have yet to see a mass-viable product like this.
Love the concept, would pay $2-3k for this, would not pay $20k and a month of re-building my room to fit this in.
At anything over 10k, you can get a perfectly good custom solution.
Source: the fact that I have a reputable, insured, etc. carpenter working on a floor-to-ceiling built-in bookshelf rig all along one wall, with a fold-out Murphy bed style desk incorporated that should be perfectly fine as a work space. Total cost at big city prices: < $9k.
Love the concept, would pay $2-3k for this, would not pay $20k and a month of re-building my room to fit this in.