1. Power efficiency (read: battery life)
2. Performance
3. Openness
99% of consumers only care about 2 of those. The more that time goes on, the more it becomes clear that prioritizing openness, in particular for hardware, is a direct trade-off against building a great consumer product.
I think this is simply a consequence of the fact that the technological overlords who wish to oversee all of computing had not had a chance to overly lock down computers just yet (though they certainly wish to do it). Once they inevitably overplay their hand and the average consumer truly loses the ability to run the things he wishes to, you'll start to see a dramatic increase in the consumer's desire for openness.
1. Power efficiency (read: battery life) 2. Performance 3. Openness
99% of consumers only care about 2 of those. The more that time goes on, the more it becomes clear that prioritizing openness, in particular for hardware, is a direct trade-off against building a great consumer product.