This is especially true for zero sum purchases, such as boosts to the top of the profile deck in a given area, where the transaction anxiety felt by most users causes outsized rewards to users who make in app purchases.
On Tinder, £2 boosts can elevate an average male profile from 0.5 matches per day to 5-10 matches per 30 minute boost period. Roll this out with a decent conversion funnel and for £100/mo that average male profile will readily get more dates than a reasonable life schedule can accommodate.
This is especially true for zero sum purchases, such as boosts to the top of the profile deck in a given area, where the transaction anxiety felt by most users causes outsized rewards to users who make in app purchases.
On Tinder, £2 boosts can elevate an average male profile from 0.5 matches per day to 5-10 matches per 30 minute boost period. Roll this out with a decent conversion funnel and for £100/mo that average male profile will readily get more dates than a reasonable life schedule can accommodate.