You are detracting from the point. The point isn't that there is exactly one alternative, which is somewhat more customizable, the point is that Apple makes it willfully difficult to customize. This is not equal to cars.
No they make it willfully difficult to customize. Installing applications is not compromising. And stop with strawmen like "Why buy an iPhone if it isn’t what you want? ". The discussion is about the freedom any buyer of any product should have. Fundamental customer rights.